Brand Strategy & Creative Direction | Adobe Illustrator

Plan your projects through strategy to build successful brand identities. The Brand Strategy & Creative Direction template will help you gather all the information in one place to easily map out the direction of your project.

This 23-page (A4 landscape) template comes with prompts, descriptions, and a PDF guide that will walk you through each page so you know what you need to do.

Easy to use. Simply adjust the colors and fonts to your branding, add any other elements you want, and you're done!

You'll need:

-Latest version of Adobe Illustrator

-Puffin Display Font (all variations, from Adobe Fonts)

Template features:

• Front cover
• Table of Contents
• What is Brand Strategy?
• About the Brand
• Brand Values
• Mission Statement
• Brand Goals
• Brand Voice & Personality
• Target Audience: x2 audience personas
• Industry Positioning
• Problems & Solutions
• Brand Evaluation
• x2 Mood Boards
• Feedback